For Leaders & Businesses
This page becomes completely different.
Team harmony.
Listening.
Conflict.
Culture.
Leadership.
Coaching managers.
Developing people.
Retention.
Performance.
These are your business posts.
Who I help:
I help individuals and leaders to move forward together.
To seek out conflict. Reduce assumptions and expectations. Increase belonging and performance. Good for employees. Great for ROI.
CID™ is a coaching approach designed around the efficiency of the business by placing value on the dialogue with employees.
Individuals
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Unclear on where you’re headed. Wanting growth, more autonomy, better pay — but not sure how to move forward or how to have the conversation.
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Communication is poor, you don’t feel valued, and the sense of belonging you want isn’t there.
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Transitioning to a leadership role. Learn how to manage your people who are your peers.
Business
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Casting, curating and mentoring, identifying the right people, developing their potential and creating an environment where they thrive.
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Working through the touch points that hold teams back — such as; purpose and motivation, relationships, internal and external pressure, learning and leadership and creating the conditions for a team to perform at its best.
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A business where the day to day feels harder than it should — where communication, process or people dynamics are creating friction that slows everything down.
Impact of AI
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Technology is moving fast and the question nobody wants to say out loud is — where does that leave me? If AI can do what I do, am I still needed?
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Everybody is learning new tools. But assumptions and expectations can get in the way of delivering on the intent.
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With the right dialogue and self-awareness, anxiety becomes agency.
How I can help you:
Every individual and business is unique. Our work together is shaped by your specific needs.
I ask questions, listen and observe, and you determine the actions that will create the greatest impact.
Coaching is delivered through 4 different engagements designed to meet you where you are.
1:1 - Individual
Focused, confidential sessions that establish your goal, deepen your learning, build self awareness, and enhance specific skills needed for you to reach your desired outcome.
Fractional
An embedded coaching leadership presence within your business creating accountability, consistency, and momentum without the cost of a full-time hire.
Hybrid
Teaching your people how to coach, weaving leadership dialogue into the daily operations of your organization so capability grows from within.
Team
Training and supporting high-performing individuals into aligned, collaborative teams.
CID™ — Consistent Intentional Dialogue™
Consistent Intentional Dialogue (CID™) bridges individual growth and return on investment (ROI) by focusing on interpersonal relationships within the workplace.
The process works through a dual-focus coaching approach:
Aligning Goals
For Employees: It helps them achieve their specific professional goals.
For Owners: It provides the insight to get the best performance and potential from their people.
Targeting Friction Points: CID™ seeks to resolve the underlying issues that often create "friction" between individuals, resulting in lower engagement that impacts your return on investment (ROI). You are not waiting for the efficiency ratio to improve on its own, or hoping employee morale gets better, your challenging it. The dialogue becomes an opportunity to hear the issues, define the priorities, and create measurable value for both the business and the employees.
Structure
Consistency: Is a simple measure of what you are doing or not doing. How consistent or inconsistent are you in your approach? What was the outcome? Anyone can start a program. Maintaining it is the challenge. Failure at this step means your consistently not dealing with the issues. Or that things are happening, but your don’t really know why.
Intentional: Structure, purpose, discovery, curiosity destination. The meeting needs intention. Consistent meetings with intention bring purpose, growth and insight for both employee and owner.
Dialogue: Asking questions, being curious, challenging and accountable, with the purpose of making a difference. If the meeting is inconsistent and the intention is unclear the dialogue will have little impact.
Cultivating trust example: A team that trusts its leader will tell you what’s really going on before it becomes a problem.
Listening example: Making the time to listen to an employee on a consistent basis.
Evoking awareness example: An open ended question can shift a person’s perspective.
Facilitating growth example: The manager who invests in their team’s growth gets a team that invests back.
Meetings
Cadence: Figuring out the cadence of the meetings is essential. Not everybody needs to meet every day, week or every month. If you a miss a meeting you just skip to the next one. The fact that the meetings exist in a calendar send a message to the employee that its their if they want it. If they miss it because they are busy all the time explore that theme.
Notes: Take notes and keep them for the next meeting. Structure and progress can be revealed by documenting the conversation. It makes the employee feel heard. That you were listening.
Owner of the Meeting: Be the leader. Make a difference in the employees work life. Seek out conflict and challenge it. Share your insight with colleges and your boss. Suggest outcomes that could benefit the company.
You might think this sounds obvious and simple. Consider for a moment, is your company doing this? How hard would it be to to get it going? It’s simple for a reason.
The effectiveness of this bridge is evidenced by a 98.2% retention rate with a team of 40 artists. 42% growth over 3 years in an industry that averages 3-5% annually.
Fractional coaching embedded in your business is about recovering the return on your most expensive investment. Your people.
What is disengagement costing you?
Enter your total monthly payroll to reveal the hidden cost on your P&L.
CID™ is delivered through four specific engagements
1:1 (Individual): Focused, confidential sessions that establish your goal, deepen your learning, build self awareness, and enhance specific skills needed for you to reach your desired outcome.
Fractional: An embedded coaching leadership presence within your business, providing consistency and momentum without the cost of a full-time hire.
Hybrid: Teaching your people how to coach, weaving leadership dialogue into your daily operations so capability grows from within.
Team: Aligning high-performing individuals into collaborative, friction-free units.
What people are saying:
Client Testimonials:
5/5
Antony brings deep expertise in post-production and has been instrumental in delivering creative solutions at scale for leading brands. He thrives in forward-thinking environments, and I can honestly say I’ve never worked with someone as talented in artist management, he’s a true pillar for the creatives around him.
Annabelle Penloup CEO - Helen
5/5
Antony is one of those rare left brain, right brain people who understands the nuance and mindset of creativity, alongside a deep appreciation for how creative companies operate and the people who make them tick.
Grounded in a genuine love of people, his superpower is drawing on real-world experience as both a creative and business leader to equip those around him with the skills, attitudes and perspectives to show up at their best.
Barry Parkhill Co-Founder & CEO @ The Mayda Creative Co
5/5
Antony has always been if not a Buddha at least a bodhisattva in his demeanor so when he became a coach, I don’t think it surprised many people.
He has been able to take my jumble of thoughts, feelings and career situations and guide me to calm clear thinking. He makes you feel empowered in the decisions you make.
Ian Bearce Head of Studio, Senior Director - Best Buy Studios
5/5
Antony is a genuinely kind soul who makes you feel truly heard, both in what you say and what you don’t. With thoughtful questions and an open demeanor, he puts people at ease. I’ve worked with him across many stages of my career, he’s consistently exceptional.
Tia Perkins Executive Director at Untold Studios

